Investing in SEO training is not a cost but it's actually an investment with a positive return on investment. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. If they are unable to obtain what they're looking for, they move on to …

Not customizing your image file name is like getting a burrito with nothing in it. It just plain sucks. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and …

Don't fall into a rut. Although not all errors are created equal, resolving them improves Google's ability to index your site and can positively affect search rankings. Domain authority is more insightful than PageRank because it's measured on a scale of 0-100, but it's not perfect. Have you seen this …

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. If you are selling products or services, you want to know how many people that came from search engines bought the product or service. Using a variety of free online …

It is called implied linking as there is basically no link to go back to the source site. There are other perils to keyword stuffing than just being ignored by Google, however. To reduce costs, careful coordination of marketing efforts should occur across countries. Recently, I came across these interesting …

Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by humanistic psychologist Abraham Maslow in the late 1960s. Google says, that in general they do not follow nofollow links. That also means that they do follow the link sometimes if …

You wouldn't build a house without foundations, and that is exactly what Technical SEO is to your website. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take …