Why most people will never be great at meta tags

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There's no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their …

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Only build citations for real physical locations

Investing in SEO training is not a cost but it's actually an investment with a positive return on investment. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. If they are unable to obtain what they're looking for, they move on to …

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Find out more about metrics

Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. How the pages on your site are organized and structured affects your search engine rankings. It also affects your …

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Actionable tips on page impressions and Facebook

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Recent research has shown that the power of a top ranking is even more extreme than the …

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Take the stress out of web crawlers

Not customizing your image file name is like getting a burrito with nothing in it. It just plain sucks. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and …

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Competitor Tracking

Don't fall into a rut. Although not all errors are created equal, resolving them improves Google's ability to index your site and can positively affect search rankings. Domain authority is more insightful than PageRank because it's measured on a scale of 0-100, but it's not perfect. Have you seen this …

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Who else wants to enjoy conversion rates

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. If you are selling products or services, you want to know how many people that came from search engines bought the product or service. Using a variety of free online …

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What you should have asked your teachers about keyword research

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Having a domain name that makes …

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Big Brands Burst to the Top

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's visibility (link-building, social media marketing). There is significant traffic to be gained by …

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Why not try the Google Forums for assistance with offsite SEO

It is called implied linking as there is basically no link to go back to the source site. There are other perils to keyword stuffing than just being ignored by Google, however. To reduce costs, careful coordination of marketing efforts should occur across countries. Recently, I came across these interesting …

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Expand your walled garden sites as necessary

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. There is a clear relationship …

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How we improved our webmaster tools in two days

Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by humanistic psychologist Abraham Maslow in the late 1960s. Google says, that in general they do not follow nofollow links. That also means that they do follow the link sometimes if …

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Be certain to use your long-tail search terms

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. I assume all of us are already creating quality, useful content by default. Focusing on the quality of your product / service can be your …

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Establish your position regarding indexed pages

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month …

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Help you keep your site better organized, by making use of SEM

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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One important aspect is SEO campaigns

You wouldn't build a house without foundations, and that is exactly what Technical SEO is to your website. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take …

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Remember that URLs make the web go round

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. If the site takes too …

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SEO Keyword Tuning with PPC Testing

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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